According to Bloomberg News on Tuesday, which cited sources with direct knowledge of the situation, Apple AAPL is considering enabling consumers in Europe to download third-party apps directly to their iPhones and iPads instead of through the company's App Store.
The project's primary objective is to enable alternative app shops on iPhones and iPads, which will bring Apple in line with EU regulations that will take effect in 2024, according to the article.
According to the source, these modifications will be headed by Andreas Wendker, a seasoned vice president of software engineering, and will be included in an upgrade to iOS 17 early the next year.
Apple has previously resisted sideloading, the practice of installing software outside of the official App Store, citing risks to customer safety.
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